In-Cosmetics 2025: Where Personal Care Ingredients and Creators Come Together

Trend insights, strategic partnerships, and a renewed focus on natural innovation.

Recently our team travelled to Amsterdam for In-Cosmetics Global 2025 — the leading global event for personal care ingredients.

It was more than just a showcase of what's new — it felt like a genuine hub where creators, formulators, suppliers, and innovators come together to shape the future of beauty and wellness.

We were proud to reconnect with partners like Inolex, meet and socialise with a range of key suppliers and industry friends, and we’re excited to have progressed two new strategic partnerships that will soon bring even more innovation and value to our customers.

We’re also expanding our global portfolio with exciting new ingredients — including marine actives, biotech innovations, and enhanced natural solutions — all coming online over the months ahead.

From deep industry conversations to trendspotting across the halls, one thing was clear:
2025 is about natural-led, science-backed, emotionally resonant beauty — and we’re here to power it.

🌿 Natural & Plant-Based Ingredients: Our Global Expertise

The demand for natural, clean, and sustainable ingredients has never been stronger — and this year’s In-Cosmetics Global made it clear: nature-powered beauty is here to stay.

Consumers are actively seeking formulations built around authentic, plant-based ingredients — with a focus on sustainability, traceability, and real skin benefits.
Trending actives this year included shea butter, baobab oil, camellia oil, rosemary extract, and pomegranate extract, all celebrated for their nourishing, antioxidant, and regenerative properties.

At The Ingredients Store, this is where we truly lead. Supplying the best natural oils, butters, extracts, and botanical ingredients to customers around the world isn’t just something we do — it’s the foundation of our business.
We’re proud to be a trusted global supplier for brands, makers, and formulators who want to create clean, plant-powered products that deliver.

Whether you're crafting a restorative facial oil, a protective hair treatment, or a luxurious body balm, our extensive portfolio of premium natural ingredients is here to support your vision.

🌊 Marine-Derived Actives: The Blue Beauty Surge

Marine ingredients took center stage this year — from microalgae extracts to fermented seaweeds and marine ceramides. These ingredients stood out for their ability to support hydration, skin repair, and environmental protection, especially from UV damage and pollution.

We’re already sourcing high-quality marine oils and extracts, and our new partnerships will strengthen our offering further — allowing us to deliver more ocean-sourced innovation to our global customers.

🧬 Biotech & AI-Powered Innovation

Biotechnology was everywhere — and it’s now central to how many modern ingredients are developed.
Lab-grown peptides, precision collagen alternatives, and fermentation-derived actives are driving both efficacy and sustainability forward.

We also explored the growing role of AI in ingredient discovery and formulation design — offering more personalised, effective solutions for brands and consumers alike.

Our upcoming range includes biotech-backed innovations such as AminoSensyl™ Ultra MB and LexFeel® WOW from Inolex, and we’re working to bring even more biotech solutions into our platform in 2025.

🌟 Functional Fragrance & Emotional Wellness

Fragrance is evolving — and this year, there was a distinct move towards functional scent:
fragrance as an emotional tool, not just a sensory experience.

From hydrating fragrance mists to essential oils that promote calm, focus, or comfort, this trend speaks to the growing demand for multi-functional self-care.
Interestingly, strawberry emerged as a surprise front-runner in fragrance development this year — nostalgic, joyful, and emotionally resonant.

As part of our own growth, we’re exploring the next generation of essential oils and natural fragrance materials that not only smell beautiful, but align with skin and mood benefits too.

🧠 Holistic Beauty: Where Science, Nature & Emotion Intersect

One of the strongest reflections from the event was the rise of holistic beauty — where products address both physical and emotional wellbeing.
It’s not just about treating a skin concern. It’s about how people want to feel.

As one exhibitor put it, “The future of personal care isn’t just skin-deep — it’s sensorial, sustainable, and soul-connected.”

We couldn’t agree more.

What’s Next for The Ingredients Store

We’ve returned from Amsterdam energised, inspired, and with even more to offer.
Here’s what’s coming:

• New partnerships agreed — more on that soon.

• Marine and biotech ingredients evaluation, including exclusive options for innovative brands.

• Ongoing investment in sourcing premium plant-based ingredients for both small makers and growing brands.

• Continued focus on supporting indie beauty and wellness brands to create clean, conscious, standout products.

We’re proud to be part of this global community of makers & creators — and we’re here to help you stay one step ahead.